Why The Name?

I am frequently asked, “Why did you name the company, Rake Development?”  Partly I wanted a name that made people ask that very question. However, there is a bigger story behind the name. Ultimately, I wanted to name the company after an idea that was unique not only to the company but also to the people the company services.  

Without further ado, here it is… 

I had an epiphany in college.  At the time I had no idea how impactful it would be for myself nor my future clients. I was just tired of hearing everyone complain about finding this mystical “silver bullet.”  People often spoke of this one thing that if done, purchased, installed, changed, etc would revolutionize their business.  It occurred to me that there is no such thing. There is no ONE thing…

A better metaphor would be to identify something that represents all the things a company does to bring in business. Social media, flyers, direct marketing, email marketing, cold calls, referrals, retention programs, and more are all things business do to bring in clientele.  These are all prongs that bring in business… Prongs like what makes up a rake.  Your business doesn’t have Facebook? That’s okay, it just means you are missing that particular prong. Your rake still works, you may just have to rake a little harder to get the same results.  

The idea of Rake Development is to identify the best prongs a business’s rake needs and make sure the internal processes and systems are in place to support the incoming business. Not all rakes are the same and they often vary from business to business. Rake Development was created to identify the needs of the business and build the rake accordingly.

So, what does your rake look like?