Your Marketing Tactics Shouldn’t Matter—Here’s Why

When it comes to marketing, there are a lot of “magic bullets.” The key, though, is to weigh the WHAT vs. the WHY. Think of this scenario: Your buddy calls you up because he’s trying a new marketing tactic that’s making great headway.

“Hey Bill, we’re getting a ton of leads from this direct mail campaign that we are running. You HAVE to be doing this. It’s EXPLODING our phones!!! How is your marketing person not doing this!?!”